To transform the Altro showroom at Clerkenwell Design Week into a spa inspired sensory experience, elevating the bathroom showcase and creating a memorable brand moment for over 100 visiting guests.
mission
We designed an interactive sensory journey that invited guests to slow down, explore and engage with the space through scent.
Guests began by immersing themselves into 5 bespoke scented diffuser boxes on plinths, diving head first into a sensory reset before exploring 10 unique essential oils through a collection of modern atomisers.
The experience culminated in a hands on brand activation where guests designed their own personalised inhaler blend, creating a pocket sized branded reminder of the Altro showroom.
OUR APPROACH
A bathroom showcase transformed into a multi sensory destination. Playful, unexpected activation that brought design, wellbeing and experience together.