OVERVIEW
For their annual Christmas showcase, Cut & Craft wanted something unforgettable—an experience that would spark conversation, capture the magic of the season, and linger in guests’ memories long after the evening ended. The challenge was creating a concept that stood out in a saturated festive calendar and elevated their reputation for hospitality.
CHALLENGE
Designing the Scent
We created a bespoke essential oil blend that transported guests straight to a roaring cabin fire a warm, festive fragrance layered with comfort and nostalgia.
Immersive Experience
The scent became part of the event itself, enhancing the atmosphere and making the evening multi-sensory, something guests could see, taste, hear, and smell.
Lasting Memory
Each guest received a branded essential oil inhaler in a luxurious gold-foiled bag, complete with info cards on how to use and refill, so the joy of the evening could be carried home and remembered long after.
The collaboration created an immersive, unforgettable atmosphere where guests enjoyed not only canapes, champagne and entertainment but also conversations sparked by the bespoke festive scent. Each inhaler carried the memory of the evening beyond the event itself.
As Cut & Craft shared: “Their festive essential oil blend sparked conversation and evoked festive memories, perfectly complementing the evening. At The Cut & Craft, we believe great hospitality should be multi-sensory. This collaboration brought that philosophy to life, creating an atmosphere guests could see, taste, hear, and smell.”
By harnessing the power of scent, the showcase went beyond the ordinary, creating a multi-sensory experience that guests will remember—and talk about—for years to come.