To launch the Trend Edit through a high impact influencer experience, bringing key seasonal trends and branded products to life through a memorable, content-first activation for 200 influencers in just 15 minute drop in sessions.
mission
We transformed four trend themes: Party Season, Bows, Espresso Brown and Suede, into fast, immersive make and take experiences designed to spark creativity, connection and product discovery.
We created a fully immersive space featuring a signature Suede Tassel Wall for bespoke branded key rings, an elevated ceiling installation and an interactive Bow Bar rail where guests customised headbands, velvet clips and scrunchies using the latest trend led products.
OUR APPROACH
A vibrant, high energy evening launch experience where influencers could discover, personalise and share the Trend Edit, creating authentic brand engagement and a stream of memorable, content ready moments.