An activation for Women at Google EMEA’s leadership offsite in London, bringing together women from ERG chapters across EMEA, including Women at YouTube and Women at Cloud. Designed to complement strategic sessions, enhance guest engagement with an experience that offers a low pressure space to step away from the agenda, recharge, connect with colleagues and enjoy a moment of creativity. To be highly versatile, inclusive across all demographics, and ideal for handling flexible drop in volumes.
MISSIOn
A drop in scent station with self led instructions, inviting guests to explore essential oils and discover scents that reflect their individual personalities, moods and energy. Guests to design a personalised inhaler as a flexible, stop and drop activation, the experience to spark playful conversations, encourage connections between Women@ community leads across EMEA and to create opportunities to network with senior business directors and executive leaders, both women and men beyond the titles.
APPROACH
RESULT
The creative workshop provided a welcoming space for women from across Google EMEA to connect beyond the agenda, build relationships across ERG chapters and enjoy a shared creative experience. The drop-in format encouraged participation at every level, creating moments of connection, creativity and wellbeing throughout the leadership offsite.
